Convergence is the future of media studies, enhancing the media industry and our audience.
Today, we cannot think about television, without considering computer technology and it is common now that we read a newspaper in conjunction with the newspapers website.
Media convergence provides not only a technological shift but it also creates shifts in industry, culture and society.
Media convergence creates new experiences, new forms, improved social connections and ensures competition between media organisations, in a bid for dominance.
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